www.rogerbayley.com /  

Client: Roger Bayley

One of the core creative drivers for our approach to this identity is “being a part of Roger Bayley is being a part of a larger picture”. This and his unique capacity for both the technical and the organic helped us to design a mark that is dynamic, adaptable, yet enhances any environment that you place it in. It does sum up Roger Bayley! Since he is a sustainable innovator, we wanted colours other than green. We created an extension to his core brand by creating a colour palette that is warm and earthy. The palette translates beautifully into the website, giving it a rich and engaging user experience.